Cookies Policy
Last updated: 9 April 2026
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. Some cookies are essential for the site to function. Others help us understand traffic patterns and measure the effectiveness of our marketing.
How we use cookies
We use cookies and similar tracking technologies on atlasremovalslondon.co.uk for three purposes: to keep the site working, to understand how visitors use the site, and to measure the reach of our advertising. We do not use cookies to identify you personally or to sell your data.
Cookies we use
Essential cookies
These are required for the website to function correctly. They handle basic things like page navigation and form submissions. You cannot opt out of essential cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookies | Maintain your session while browsing the site | Session (deleted when you close the browser) |
Analytics cookies
These help us understand how visitors interact with the site: which pages are visited most, how long people spend on the site, and where visitors come from. This data is aggregated and anonymous.
| Service | Cookies | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_* | Measures site traffic, page views, session duration, and traffic sources. Data is sent to Google and processed in accordance with their privacy policy. | Up to 2 years |
| Microsoft Clarity | _clck, _clsk, CLID, ANONCHK, SM, MR, MUID | Records how visitors use the site through session replays and heatmaps. Captures mouse movements, clicks, and scroll behaviour. Does not capture keystrokes in form fields. Data is processed by Microsoft in accordance with their privacy statement. | Up to 1 year |
Marketing cookies
These track the effectiveness of our advertising and help us show relevant content to people who have visited our site.
| Service | Cookies | Purpose | Duration |
|---|---|---|---|
| Meta Pixel (Facebook) | _fbp, fr | Tracks visits from Facebook and Instagram ads. Measures conversions (e.g. quote form submissions) and enables retargeting. Data is sent to Meta and processed in accordance with their privacy policy. | Up to 90 days |
Your choices
When you first visit our site, we ask for your consent before setting analytics and marketing cookies. You can change your preferences at any time:
- Browser settings: Most browsers let you block or delete cookies. Check your browser's help section for instructions. Blocking all cookies may affect how the site works.
- Google Analytics opt-out: Install the Google Analytics opt-out browser add-on.
- Meta (Facebook) ad preferences: Adjust your settings in your Facebook ad preferences.
Third-party cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies. The third parties listed above have their own privacy policies explaining how they use the data they collect.
Data retention
Analytics data collected through Google Analytics is retained for 14 months. Clarity session recordings are retained for 30 days. Meta Pixel data is retained according to Meta's data retention policies.
Children's privacy
Our website is not directed at children under 16. We do not knowingly collect personal data from children.
Changes to this policy
We may update this policy when we add or remove tracking tools. The "last updated" date at the top shows when the most recent changes were made.
Contact
If you have questions about our use of cookies, contact us:
- Phone: 0203 811 0480
- Email: infoatlasremovalslondon.co.uk
- Address: 41 The Grove, Teddington, TW11 8AT